Share Your Playlists With Friends and Coworkers

Ah, the beauty of social media (we're obviously fans). The latest in music sharing has finally arrived in the States after much anticipation: Spotify. Spotify is the newest application available in the U.S. market, with over 15 million songs available, where users can share playlists with coworkers, friends and family and stream virtually any song or album on their computers and mobile devices. So, like Rhapsody, you don't really "own" the songs, but can create a playlist that can be saved, shared and listened to instantly. Spotify also connects to your friends via social media, so why not try and have your playlist go viral? It's like stealing, but it isn't!

The service is free for basic users, but includes advertisements and limited streaming of music. You'll have to cough up some money each month for the Premium plan which includes: no advertisements,  unlimited streaming of music, access to the mobile device and the ability to listen to your playlists in "Offline Mode". Also, unbeknownst to many users, you must have the premium plan to access 320 Kbps tracks, which is the highest possible quality.  This has some doubting the system altogether, with arguments that the business model ultimately won't work and that it acts as a bait-and switch strategy, citing Netflix as an example of how customer loyalty can plummet.

What do you think? Have you signed up for Spotify yet? Leave a message below!

Google+ or - ?

Lately everyone has been buzzing about Google+, Google's new social media service that launched late last month.  People have been asking us, What is it? Should I be on it? How is it any different from Facebook? All these questions have turned the topic into a huge online conversation.

Main differences lay in the fact that one employs friend “circles”, a grouping system to divide friends, family, coworkers, etc. For example, a website bid can be shared between coworkers while plans for Friday night are shared between friends. In addition, anyone with a Google+ account can add you to see your status updates without you accepting them.

Accounts can be created by invitation only...do you have one yet? Let us know what you think!

Let's put a piano on the bridge.

New marketing strategy = let's do something different?

Like what?

How about we put one of our piano's on a walking bridge and let people do whatever they want to do with the piano.

It will never work...

It's time to re-invent.

Gone fishing?


As the headline says, it's time for many in the business world to re-invent. Some more than others. Change is good, right? 

This is an excellent opportunity for individuals and businesses to create a new identity and with that need, comes the need for fresh, creative, inventive branding work.


Contact us. Now.

Marketing Matters.

Sweet Revenge.

Cupcakes and wine? Cupcakes and beer? Really? Yes. 

Marlo Scott, who left the corporate world to start making cupcakes, decided to add a twist to a 10 year old fad (cupcakes). 

The result?

Marlo is enjoying much success, thanks to much press.

Just ask Martha Stewart.

In the interview below with Entrepreneur Magazine, Marlo discusses how celebrity endorsements "tipped" her sluggish business to overnight success, after several other marketing strategies, including handing out free cupcakes on the streets of New York, did not work.

Marlo is now enjoying sweet revenge.

Read the Sweet Revenge story here.

Note to self.

"Anyone who aspires to lead a company must develop a habit of taking notes. I carry a notebook everywhere I go"

- Sir Richard Branson / British Entrepreneur, Virgin Group (400 companies)

TV ad about TV.

Creative tv ad about watching tv. Great ad from start to finish. Thanks to Hulu, we can watch tv anywhere, anytime on anything.

It's how they roll.

They're aliens.